Onboarding Design for trust at first impression

Major onboarding overhaul at a grocery subscription service, spanning quiz architecture, preference capture, and a new interactive recipe selection experience.

Designing with AI — Sans Product Bundles

How AI design tools changed what was possible and what it means for the practice of design.

Creating a Frictionless Path to Cart

Redesigning Purple's cart overlay increased accessory attachment and protected checkout conversion.

Simplifying product assortment

Educating shoppers on a complex product offering with intentional product strategy.