Graphic & UX Designer
March—October 2018
Strideline is a local Seattle company focused on creating comfortable high quality socks. The previous web pages that existed did not have easy access to functions for searching, filtering or sorting. Additionally collection pages were inconsistent in layout and design. Together with a group of web developers, we created new templates for collection pages that included options for filtering and sorting products. The primary goal of this project was to help customers find products and increase conversion rates.
Design Challenge: 

How can we improve the user experience online and showcase products to make them more accessible to customers?


Make products easily accessible to customers .
Work around the constraints of licensing regulations.
Maintain the integrity of Strideline branding.
Create a solution that can be quickly created by developers.
Design Solution